Sustainability
Small steps, taken seriously
We're a small team, and we don't have every answer yet. Here's how we currently think about materials, packaging, and making things that last — and where we're still working to do better.
Fabric first
We favour cotton and cotton-blend fabrics for their softness and breathability, and choose them with an eye on how they hold up wash after wash.
Considered packaging
We keep packaging simple and are working to reduce plastic across our shipments as better alternatives become available to us.
Made to last
Clothes worn for years, not seasons, are the best outcome for everyone. We look for construction that survives real play, not just a photo shoot.
A work in progress
We don’t think a small brand needs to have every certification and answer figured out before it’s worth trying. What we can promise is that we’re paying attention — to what fabrics we choose, who makes our clothes, and how much packaging ends up in the bin.
As we grow, we’ll keep sharing the specifics of what we’re doing and where we still fall short, rather than making promises we can’t back up.
Have a question about how something is made, or a suggestion for how we could do better?
We’d genuinely like to hear it.
Get in touch